Press Kit

Kinder World

Welcome to Kinder World, where kindness has the power to quite literally change the world!

Take care of your plants and yourself in a comforting, relaxing and lush atmosphere of your own design, completing daily acts of self-love that make the world a kinder place.

Players will nurture their plants in-game by nurturing themselves in the real world, completing evidence-based wellbeing exercises like emotional naming and expressing gratitude.

Every plant in Kinder World is procedurally generated, so your growth is completely unique to you!

• Tend to a cute houseplant that needs your love and care
• Complete small moments of self-kindness to nourish your plant
• Meet a cast of colourful animal characters
• Decorate your own calming, cozy space
• Be a part of an inclusive, kind and plant-loving movement

Early Access is available now on Android and iOS!

“We’re making Kinder World because it can be very hard to work on being compassionate with ourselves, especially amidst a global pandemic. If you’ve struggled to make a habit with meditation or mindfulness apps, we’re making this game for exactly you!"
— Lauren Clinnick, Lumi CEO